Teenage Cancer Trust
Strategy and Implementation
Links to work
Summary
TCT needed a website which better represented who they are, what they do, and met the needs of their diverse target audience: Teenagers with cancer and their family and friends; professionals – both medical and in education; supporters – fundraisers, volunteers, corporate partners. The new site needed to be the leading information point for teenage/young person cancer information and satisfy each of the above audiences by delivering the most appropriate information, resource and experience that reflects their different needs.
Details
We were intent on creating a site which was interactive, media rich and balanced with ease of use and clear design:
An online support network for young people and their families provides an place where they may easily and discretely network with each other for support, advice, information or even just to socialise. It is open to all cancer patients, whether or not they are being treated in one of our specialist units.
Integration of google maps provide a clear and visual method to find events, fundraisers and units in their area.
Integration of videos from jimmyteens.tv a successful and popular project funded by the charity which enables young cancer patients to express themselves through films and video diaries.
Image galleries and video players showcase our work and match up to the expectations of web 2.0 and also save space on the web pages.
A multitude of ways to donate securely online – one off donation, direct debit, legacy or through the shop.
Fundraiser pages enable supporters to set up their own events and sponsorship. This reduces admin costs charged through sites such as JustGiving and Virgin Money and ensure as much of the donation as possible goes to the charity.
Information for schools include, downloadable lesson planners, education materials and an interactive learning resource.
Content Management
The site is based on a content management system (CMS) powered by Symphony which provides TCT with control and flexibility of content and ease of use.
Results & effectiveness
Six months after launch the site was recognised internationally by the Webby Awards, winning the best website in the not for profit sector. The website was also reviewed by Third Sector and received a total score of 18/20 in June 2010. Since launch TCT have seen a 25% increase in average monthly site visits and have also seen a 50% increase in online donations.
