Pleased to report our second nomination for an International Emmy for Battlefront II (Digital Program - Children and Young people). We share the nomination with Raw TV - hope we can repeat the success of the first series.
To support the launch of the US cop drama, Rookie Blue in the UK, we’ve created a social media game, “Frisk, Marry, Cuff” based on the playground classic “Kiss, Marry, Kill”. You can play the game today but you’ll have to wait till the 27th for the UK premiere of Rookie Blue on the Universal Channel.
Channel 4’s BAFTA award-winning documentary returns for a Christmas special which will see births being tracked live over the Christmas period. Can you see what they are doing here? The site has been updated to support this and a forthcoming second series with the integration of Facebook & Twitter functionality.
more! is aimed at trend conscious women who want up-to-the-minute news on what’s hot, so we designed and built a site on a new format that delivers a continual stream of fashion, style and (usually male oriented) gossip. The site is designed as a constant news stream that as well as presenting buckets of fresh, unique content from the more! editorial team also aggregates in the latest content from Facebook and Twitter. Making it the one and only place to go for your fix of fashion and men. Weekly magazines are so 4 hours ago...
Music website last.fm sought our assistance in integrating group pages for [BBC 6 Music](http://www.last.fm/group/BBC+Radio+6+Music) and [Freakzone](http://www.last.fm/group/BBC+Radio+6+Music%3A+Stuart+Maconie%27s+Freakzone)
We developed templates that allow the easy integration of components and content from across the BBC.
Save Our Sounds, the social project to literally save endangered sounds from extinction is up for a Digital Impact Award in the Best use of existing social media tools/sites category.
Airlock's first piece of social media work for iconic denim brand, Wrangler, is now firmly underway asking the question "If you had to drop everything at a moment's notice and just go, would you....could you?
In September, Wrangler will challenge a select group of the UK public to Stop Thinking and do something extraordinary. The truth about humans will be revealed...
Think you have what it takes? Check out the [campaign teaser video](http://www.youtube.com/watch?v=nJmueU5tsdk) and sign up at [stopthinking.co.uk](http://www.stopthinking.co.uk)
Become a fan of Wrangler at [facebook.com/wrangler](http://www.facebook.com/wrangler)
Fashion,
Online advertising,
Social media,
Wrangler
09.07.2010
Battlefront II is live
Go forth and campaign and may the world rapidly become a better place. We are very pleased to say that C4's Battlefront II is now live. The next chapter in the Battlefront digital odyssey sees a project with even more social media integration, more ways to to get involved, more video and games as well as a platform to start and run your own campaign. We look forward to a busy year of much change.
We have been appointed as social media marketing agency for Wrangler Europe to handle social media marketing across Europe, the Middle East and Africa. Our work will focus in particular on the development of their social media strategy and online presence.
We are currently developing their strategy for 2010, which will concentrate on building their social footprint through a variety of integrated activity. Watch this space.
Fashion,
Social media,
Wrangler
07.02.2010
Life Begins...
Ever wanted to know what life is really like on a Maternity Ward? Check out our new work for Channel 4 that launched this week. The site is a partner project to the new TV series, 'One Born Every Minute' that airs later this month and reveals the ins and outs of birth as it happens - no airbrushing, the real thing. The site covers a broad range of topics and issues through extensive video content and a number of fun, engaging content pieces. It has been an amazing project to work on, so we hope you enjoy it.
We're thrilled to have been appointed by Random House to their digital roster. We're initially working on two fantastic projects: one is a bespoke system enabling all Random House authors to create, publish and manage their own author pages, and the other is a digital book club. It's really exciting stuff - read all about it here, soon.
Publishing,
Random House,
Social media,
Strategy,
Web design
12.12.2007
Smirnoff, FHM & Airlock: a real original
Our new microsite for the Smirnoff 'Legendary Nights' has launched on FHM.com, bringing night owls the world over a taste of an original night out, Smirnoff-style. Follow the exploits of the Smirnoff x (ten lucky party people traveling the world in search of original nights), or discover a side of a city you never knew with the FHM City Guides.
Online advertising,
Social media,
Travel,
Web design
23.01.2007
BMW, a real 1Off
Airlock's brand new website for BMW, 1Off, has just launched. 1Off is helping people to explore the best bits of their cities, and discover new haunts, handpicking off-the-radar places and experiences in the UK's major cities. Wade in on the forums, pen a review, or find a new favourite - check it out today.
To coincide with the launch of their latest advertising campaign, 55DSL asked Airlock to devise a consumer promotion based on the concept of 'Live at least 55 seconds per day'. We came up with Junior Lucky Bastard.
